Photos here

HOUSTON, TX (December 17, 2025)—

The Houston Symphony today named Rolanda Gregory as its new Chief Marketing Officer beginning on January 5, 2026. Gregory, a Texas native, comes to the Houston Symphony from the AT&T Performing Arts Center in Dallas, where she served as Vice President of Marketing. She previously served as Vice President of Marketing for the Memphis Grizzlies NBA franchise, and led digital marketing efforts for SeaWorld in Orlando, Florida.

“Rolanda Gregory brings a wealth of marketing experience to the Houston Symphony,” said Gary Ginstling, Executive Director, CEO, and holder of the Margaret Alkek Williams Chair.  “Her broad career in marketing leadership spans from the performing arts to the NBA to theme parks. Rolanda’s extensive experience will be invaluable to the Houston Symphony as we continue to grow our audiences and build our brand.”

"It's an honor to join the prestigious Houston Symphony,” said Rolanda Gregory. “I'm looking forward to bringing my experience in marketing to further build upon the exceptional work of the organization."

Gregory will lead the Houston Symphony’s marketing, patron services, and communications teams, stewarding the institution’s brand and supporting $13 million in annual ticket sales. Her responsibilities will include patron services, advertising, public relations, social media, media, creative and branding, and marketing technology.

About Rolanda Gregory

Most recently, Rolanda led marketing strategy at the AT&T Performing Arts Center where she was responsible for advertising, ticket sales, audience development, branding and marketing operations. Previously, as Vice President of Marketing with FedExForum and the Memphis Grizzlies, she led the strategy for brand and creative, social media, advertising and digital marketing, email marketing, marketing operations, marketing analytics and technology, and youth basketball across the Memphis Basketball LLC family of brands – Memphis Grizzlies, FedExForum, Grind City Media, Memphis Hustle and Grizz Gaming. During her tenure with the Grizzlies she was awarded Mentoring Advocate of the Year and was recognized as a Super Women in Business honoree.

Rolanda’s experience in entertainment marketing began at SeaWorld Parks & Entertainment in Orlando, FL where she led the eCommerce & Digital Marketing Systems team. At SeaWorld, she was responsible for partnering with each of the parks to build and implement eCommerce strategies that focused on increasing online ticket and reservation sales, Pass Member loyalty renewals, and merchandise purchases.

Prior to joining SeaWorld, Rolanda was Director, Client Services & Project Management for MangoMOBILE, an Omnicom Group company. At MangoMOBILE, she implemented numerous mobile marketing initiatives, such as app development, mobile games, SMS/MMS messaging, RFID, and IVR campaigns. Her clients included Nickelodeon, AT&T, McDonald’s, CW TV, and Discover Financial. While working there, her team was awarded a Silver Cannes award for a joint project with CW TV for its Gossip Girl show.

Rolanda holds an MBA from Troy State University, and a Master of Science in Project Management from the University of Texas. Her undergraduate studies were at the University of Houston, where she earned a Bachelor of Arts degree in English. In conjunction with her educational degrees, Rolanda has maintained her Project Management Professional certification from the Project Management Institute.

About the Houston Symphony

Under the leadership of Music Director Juraj Valčuha, the Grammy Award-winning Houston Symphony continues to inspire and engage diverse audiences in Houston and beyond with exceptional musical performances and enduring community impact. The Symphony held its inaugural performance at The Majestic Theater in downtown Houston on June 21, 1913. Now in its second century as one of America’s premier orchestras, the Houston Symphony is one of the oldest performing arts organizations in Texas and remains a cultural cornerstone of the region.

With an annual operating budget of $40.7 million, the Symphony presents over 130 concerts each year, making it one of the largest performing arts organizations in Texas. Its reach extends far beyond the concert hall, delivering more than 600 performances annually at schools, community centers, hospitals, and other venues, engaging over 160,000 people throughout Greater Houston.

The Symphony's innovative response to the COVID-19 pandemic—completing its 2020-21 Season with in-person audiences and weekly livestreams—earned national recognition and the ASCAP Foundation’s Deems Taylor/Virgil Thomson Broadcast/Media Award. Its commitment to innovation continues, with its 2024-25 Season reaching audiences in over 45 countries and all 50 states via livestreaming, making it one of the few American orchestras to sustain such global digital engagement.

Renowned for its artistry, the Symphony has a distinguished recording legacy under prestigious labels, including Koch International Classics, Naxos, RCA Red Seal, and Pentatone. Highlights include a Grammy and ECHO Klassik Award-winning live recording of Alban Berg’s Wozzeck and recent releases such as Jimmy López Bellido’s Aurora and Ad Astra (2022) and Jennifer Higdon’s Duo Duel (2023).

The Symphony’s educational impact is equally remarkable, with its Harry and Cora Sue Mach Student Concert Series reaching over 50,000 students annually. Its In Harmony after-school program and partnerships with institutions like the Houston Methodist Hospital, MD Anderson Cancer Center, and Texas Children’s Hospital further demonstrate the Symphony’s commitment to fostering community connections and accessibility to the arts.

With a vision centered on artistic excellence, community engagement, and accessibility, the Houston Symphony remains a cultural leader in Houston and a global ambassador for the transformative power of music.

For more information, please contact

Eric Skelly, eric.skelly@houstonsymphony.org

Jessica Henderson, jessica@theckpgroup.com